Providing expertise to maximize your revenue & velocity

We’re the result of two long-standing cannabis distributors becoming a single industry powerhouse. RVR Distribution & ALTA Supply Distribution were launched separately in late 2015. Each was founded with the same goal: to serve the medical cannabis industry and those who use cannabis for wellness. Both organizations were comprised of expert cultivators, brokers, activists, and cannabis patients. RVR Distribution and ALTA Supply Distribution merged in 2018. In 2019, Continuum Distribution was acquired by Cresco Labs. This created a larger portfolio of brands and a greater operating scale to provide the best service to California cannabis retailers and brand partners. At Cresco Labs, we’re on a mission to normalize, professionalize, and revolutionize cannabis.


A curated portfolio of leading brands designed to maximize placements and velocity.

Become a Dispensary Partner


As a full-service cannabis distribution company, we are your end-to-end business partner including sales, marketing, logistics, accounting, customer care, and compliance.


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