International Women’s Day takes place every year on March 8th. The global holiday celebrates social, economic, cultural and political achievements of women. We are especially excited to celebrate established women in the growing cannabis industry, and on this day particularly, we are thrilled to highlight the accomplishments of Continuum President, Sadie Reyes.
Prior to her essential role at Continuum, Sadie worked on high-profile marketing campaigns for prominent corporations, successfully driving revenue and making her mark as a woman to watch. After years of success in corporate marketing, Sadie applied her marketing and business development expertise to co-found Alta Supply, a leading cannabis distribution company out of Oakland, Calif. In August of 2018, Sadie was appointed to the position of President of RVR based out of Sacramento, to lead the company’s state-wide distribution efforts. In 2019, RVR and Alta Supply joined forces, where Sadie played an instrumental role in the successful transition. Her hard work and strategic efforts were integral components of the inception of Continuum, what is now California’s largest compliant cannabis distribution company.