Viola has a large fanbase stemming from its socially relevant products and well-known founder, former NBA player Al Harrington. Al became aware of cannabis’ medical benefits after complications from a botched knee surgery towards the end of his career in the NBA. However, the brand’s original inspiration and namesake comes from his beloved grandmother, Viola, who was suffering from glaucoma and Diabetes. Viola reluctantly agreed to try cannabis for her pain and found immediate relief, which led to the well-known brand that that it is today.
Viola is committed to the satisfaction of its customers through its continuous research and development of new strains, and beautiful lifestyle products. Continuum is enthusiastic to announce the union and what it brings to its retailers and their consumers.